Meet The Team!

Our team consists of award-winning writers, entrepreneurs, and marketing strategists who have a flair for the Southern California lifestyle, including beach life, outdoor living and tacos.

Neal Bloom

Runner, investor, mixologist, scientist & engineer, ecosystem & company builder. CEO & entrepreneur.

Iris Grootenhuis

Hiker, yogi, summer surfer & music lover Communications & Marketing Associate.

Minji Kim

Travel guru, business psychology major & recent graduate of UCSD. Marketing & Social Media Associate

Dylan Greher

Beach goer, planet lover, curious and inquisitive learner Intern.

Jared Criscuolo

Surfer, sustainability & environmental activist. History of connecting people to the land. Founder & Chief Strategist.

Taylor Doran

Wife, mother, interior design hobbyist, nature lover. Executive Assistant.

Elizabeth Ireland

Creative type, PA transplant, culture enthusiast, lover of dogs & underdogs. Writer.

Avery Guest

Outdoors enthusiast, runner, lifter, climber & backpacker curious about all that crosses her path. Intern.

Corinne Wolfe

San Diego native, mom, wife, pilates fanatic, travel enthusiast & movie aficionado. Project Management Director

Tatianna Opielowski

Outdoor lover, hiker, wife and mom. Equal parts creative & strategist. Designer.

Theresa Hoiles

Wife, mother, nature admirer. Copywriter with over 10 years in entertainment, Internet & advertising. Writer & editor.